Digital Marketing & Social Media: Client Success Example

 
Marisa Peer Social Channels

The Challenge

To raise Marisa Peer’s profile and personal brand with the end goal to direct high-converting traffic to More Than Enough Ltd product funnels and the RTT® training programme. My personal goal: to lead a profitable Social Media marketing department.

 

The Action

  • Develop and direct content that engages the target audience to increase reach and followers. Look closely each week at platform insights and analytics to consistently improve and tweak content, ‘growth hacking’ through strategic testing.

  • Implement UTM tracking to identify specific content types and link placements that are highest converting, proving revenue attributable to organic Social Media. Establish successful formulas for the content marketing and customer journey on each channel.

  • Launch Social Selling activity and develop an outreach, nurture and sales strategy with the team. Recruit agents to work through Instagram, Facebook and Linkedin to identify potential clients using researched hashtags, competitor accounts and keywords that would lead them to appropriate groups and accounts on social media. Refine scripts through AB testing and integrate the agents’ activity with the organic content strategy.

  • Accelerate Digital PR activity by launching a brand new podcast series, ‘Master Your Mind With Marisa’, interviewing high profile guests to leverage their audience through content swaps, website backlinks and affiliate deals.



1 Year Follower Growth: Primary Channels

The Results - 1 Year

- Follower growth from 656k to 1.41m across 13 channels (115%) -

- Social selling revenue generated via inboxes: $300k in 12 months -

- UTM-tracked revenue from organic posts / channel links: $921k in 8 months -

- Podcast series launched and ranked in the top 200 for Self-Improvement category & Education category in 50 countries. High-profile guests booked in the self-development field included Gabby Bernstein, Matthew Hussey, Lewis Howes, Patti Stanger, John Assaraf, Dr Steven Gundry and Dr Caroline Leaf. -