A bit about me:

As a social media strategist and creative content specialist, I have worked at award-winning agencies collaborating with global brands, government organisations, and public sector clients.

I specialise in behaviour change and brand perception work, translating complex objectives into social-first strategies and content that genuinely captures attention and shapes conversation online.

My earlier career as a professional performer means I bring a strong sense of storytelling, playful creativity and cultural awareness to my work. All of it harnessed by strategic rigour of course (not just jazz hands and a big-budget imagination).

Clients and campaign work have included the Environment Agency, The Open University, Ofwat, Sport England, the Foreign, Commonwealth & Development Office, DEFRA, LEGO, Standard Chartered, and Johnson & Johnson. Most recently I was Social Lead and Business Director at 23red.