As a social media strategist and creative content specialist, I have experience spanning global brands, government organisations, and public sector clients through award-winning agencies.

I specialise in behaviour change and brand perception work, translating complex objectives into social-first strategies and content that genuinely captures attention and shapes conversation online.

Clients and campaign work have included the Environment Agency, The Open University, Ofwat, Sport England, the Foreign, Commonwealth & Development Office, DEFRA, LEGO, Standard Chartered, and Johnson & Johnson.

Formerly Business Director and Social Lead at 23red (part of Capgemini), I love to combine strategic rigour with a creative flair shaped by my earlier career as a professional performer, bringing strong storytelling instincts and cultural awareness to every project.