Strategic communications that drive influence, trust and impact on social media
I help organisations use social media to shape reputation, create meaningful change, and navigate complex communications challenges.
Social Media Strategy
Building social-first strategies that support wider business and policy goals, not just platform metrics.
What I Offer
Content Strategy & Ideation
Developing content that captures attention by aligning with audience consumption, and algorithm cues. Whether it’s playful and surprising or sensitively crafted, I work independently or with your in-house creatives or comms team.
Training & Capability Building
Strengthening in-house capability and leadership confidence to deliver communications online.
Why work with me?
With over a decade of experience leading strategic communications for government, public sector and global brands, I combine senior strategic thinking with practical delivery, building trusted partnerships and navigating complex challenges with confidence.
Alongside this, my earlier career as a professional performer shaped a creative, audience-first mindset that brings curiosity, playfulness and strong storytelling instincts to the way I develop social strategies and content that people genuinely engage with.
Get In Touch
If you're interested in working with me, complete the form with a few details about your project. I'll review your message and get back to you within 48 hours.